When using cost–per–acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:
When it comes to promoting the products or services on the Google Network, there are various types of bidding that the advertisers can take help of.
These are much different from each other and give the extra edge of knowing their audience as well as the specific targeting that can be done to enhance the number of conversions.
The different types of bidding are as follows:
- CPC etc.
Now as the question suggests, the advertiser chose Cost per Acquisition. In this type of advertisement bidding, the advertiser will pay for the advertisements that have only been interacted with.
Thus, only the clicks will be considered as genuine interactions when it comes to the viewers that are seeing the advertisements.
This is a great way to gain a lot of clicks on your ads, thereby reaching a lot of people. Do you got queries regarding this question When Using Cost–per–acquisition (CPA) Bidding, an Advertiser…then do let us know by leaving a comment below.