Which Ad Format Is Recommended for Building Awareness?

Which ad format is recommended for building awareness?

  • Universal app campaigns
  • Image ads
  • Display ads with location extensions
  • Dynamic image ads

Right Answer:

  • Image ads

Explanation:

https://support.google.com/google-ads/answer/1722064

The usual text ads which appear alongside the Google search results are just one type of ad format that you can create with the help of the Google Ads. With the help of these text ads, you can also promote your products and services with video ads, image ads, app or digital content ads, and more.

  • Each ad format has its own benefits, whether it’s the ease and affordability of running a text ad or even a colorful video which comes with storytelling or showcasing your product or service.
  • You can run multiple kinds of ads from the same Google Ads account and even from the same campaign.

Image Ad Format will be static or with the interactive graphics which will be revealing the content in the picture format. Also, animated ads in .gif and Flash format can also be used under this Image Ads. The main benefits of showing the Image ad is to showcase your product or service that you are offering in a visual way. Also, reach the customers on websites that partner with Google.

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