Which Ad Format Is Recommended for Driving Action?

Which ad format is recommended for driving action?

  • Image ads
  • TrueView ads
  • Lightbox ads
  • Responsive ads

Right Answer:

  • TrueView ads



Google TrueView will make sure that you only have to pay for your ad campaign only when someone chooses to watch your ad. You will get true views for your ads as people who are actually curious about your ad will view your ad and you get more views from the audience who are more interested in your business. This gives us the reach of 100% for further ads from those same users.

And since you decided to pay for the view you only get the right audience in the right place. There are no time limits as the TrueView ads are opt-in. So, you have the freedom to do experiments with different creative formats for your ad campaign. You can even try a longer product demo, testimonial or how-to-do video demonstrating your product in action. So that you can take all the time you want to describe your product to the audience in the ad.

There are two types of TrueView ads in general which are mentioned below.

  • TrueView In-Stream: In-Stream video ads play before or after another video on YouTube.
  • TrueView Video Discovery: These Video discovery ads appear alongside the YouTube Videos, in YouTube search pages etc.

Do you got queries regarding this question Which Ad Format Is Recommended for Driving Action…then do let us know by leaving a comment below.

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