Which Ad Format Is Recommended for Getting More Users for Your App, as Well as Finding Users Who Are Likely to Complete In-App Actions?

Which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions?

  • Universal app campaigns
  • TrueView ads
  • Display ads with location extensions
  • Lightbox ads

Right Answer:

  • Universal app campaigns



As an advertiser, you should get your app into the hands of more paying users or customers and for that, you have to connect with those people. Universal App Campaigns streamline the process for you by making it easy in promoting your apps across Google’s Largest properties including Search, Google Play, YouTube, and the Google Display Network. Just add a few lines of text, a bid, some assets, and the rest is optimized to help your users find you.

  • Unlike most of the Google Ads campaigns, you are not needed to design individual ads for those Universal App campaigns.
  • Instead, we will be using your ad text ideas and assets from your app’s store listing to design a variety of ads across several formats and networks.

To help you get the best value from each download, Google Ads also automates targeting and bidding. You can optimize your campaign targeting to focus on finding valuable users based on actions you care about, like in-app conversions.

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