Which Best Practice Is Advisable when Optimizing Ad Groups Within a Placement–targeted Display Campaign?

Which best practice is advisable when optimizing ad groups within a placement–targeted display campaign?

  • Move automatic and managed placements into separate ad groups
  • For each ad group, target groups of placements with similar themes
  • Create a separate ad group for each placement
  • Target a broad collection of placements with a single ad group

Right Answer:

  • For each ad group, target groups of placements with similar themes

Explanation:

https://support.google.com/adwords/answer/2549129

Ads which are on the Display Network campaign will be shown on millions of websites across the internet, so it is important for you to think about the advertising goals to make the most of each opportunity to improve your ad performance, Here are some ways in which you can optimize your Display Network Campaigns.

  • Organize all your campaigns by themes
  • Write Great Ads
  • Target your ads accordingly and effectively
  • Adjust your Bids
  • Keep an eye on your ads’ performance

Campaigns should be a collection of ad groups. Each ad group should have multiple ads that match the targeting methods you choose. For example, your ad group’s keywords and ads relate to the same theme. Or, your ad group’s placements and ads are about a specific topic. Structuring your campaigns this way also makes them easier to manage and optimize.

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