Which Bidding Type Is only Available for Ads on The Display Network?

Which bidding type is only available for ads on the Display Network?

  • Cost–per– view (CPV)
  • Viewable cost–per–thousand impressions (vCPM)
  • Target cost–per–acquisition (CPA)
  • Maximize clicks

Right Answer:

  • Viewable cost–per–thousand impressions (vCPM)

Explanation:

https://support.google.com/adwords/answer/2630842?hl=en

Almost each and every advertiser hopes that viewers will click their ad but that will not be the main goal for those advertisers. Maybe they just want a lot of viewers to view their ad. In that case, bidding by cost-per-thousand viewable impressions (vCPM) is a good way to go.

  • With the use of vCPM bidding, you can bid for your ad based on how often it appears in a viewable position on the Google Display Network.
  • You can also be able to set the max amount you want to pay for viewable ads, whether they click on the ad or not.

But some of the people use the vCPM bidding because they want to be able to set a maximum amount they’ll pay for each time their ad can be seen, or each viewable impression, instead of for each click. vCPM is not available for the “Search Network Campaign” types.

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