Which Feature Applies to The Display Network but Not the Search Network?

Which feature applies to the Display Network but not the Search Network?

  • Language targeting
  • Frequency capping
  • Location targeting
  • Cost–per–click (CPC) bidding

Right Answer:

  • Frequency capping



Frequency capping is a feature which controls the ad appearance for the same user on the Google Display Network. If any user is not responding to your ad, then showing the ad for the same user will be waste of time and money as the user won’t be interested in it. So showing it to the users who are more likely searching about the related products might be helpful as he/she might click on the ad to check on the further details.

  • In general, Frequency is the average number of times a unique user sees your ad in the first position over a given time period.
  • As mentioned above, you can use the Frequency Capping to help control the maximum number of times you would like to show your ad to each person on the Display network.

You should set a limit for the number of impressions you will allow an individual user to have per day, per week or per month while you turn on the Frequency Capping feature. You can also be able to choose whether the limit is applicable to each ad, ad group or an ad campaign.

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