Which Feature Could Help Advertisers Determine if The Clicks They Are Receiving on The Display Network Are Valuable?

Which feature could help advertisers determine if the clicks they are receiving on the Display Network are valuable?

  • Keyword diagnosis
  • Display Planner
  • IP exclusion setting
  • Conversion tracking

Right Answer:

  • Conversion tracking

Explanation:

https://support.google.com/adwords/answer/1722054?hl=en

With the help of the Google Ads’ Conversion tracking, you can be able to see the activity of how effectively you ad clicks lead to the customer such as the website purchases, Phone calls, app downloads, newsletter Sign-ups, and more.

  • There are so many conversion trackings which are different from one another.
  • It depends more on the type of conversion you are tracking.
  • The setup process is also dependant on the type of conversion you are tracking.
  • So the first step in setting up conversion tracking is choosing a conversion source, or where your conversions come from.

If you are interested in tracking multiple kinds of conversions, then you just have to set up a different conversion action for each type of conversion action you wanted to track. For example, you can set up one conversion action to track calls from your ads and another to track purchases on your website, and another.

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