Which Is a Benefit of Using a Lightbox Ad?

Which is a benefit of using a Lightbox ad?

  • You can run it on both the Search and Display Networks
  • There’s no cost for engagement with the ad
  • You can use any Display Network targeting method
  • You can be charged only for click–throughs

Right Answer:

  • You can use any Display Network targeting method

Explanation:

https://support.google.com/adwords/answer/6379520?hl=en

One can always reach their potential customers, Captivate them and be a delight with the help of these interactive Lightbox Ads. The Ads respond when the users engage with the Light Box ads by clicking, tapping or hovering. Lightbox Ads are easy to expand to fill the screen display videos or allow people to tap through a set of images, eventually landing at your website.

As said above, these Lightbox Ads can easily fit into screens and Ad Spaces across the Display Network. Here are some benefits of using Lightbox Ads in the Display Network.

  • Connect with the Right Customers.
  • Captivate your audience.

You can target your ads using all types of different Display Network targeting methods available, such as affinity audiences. In addition to this, you only pay when people or users engage with your Display Ad. Lightbox Ads are made up of cards which are available in standard Interactive Advertising Bureau (IAB) sizes.

These lightbox Ads contain images or videos with which people can interact, either in an invitation state or in an expanded canvas.

If you have any doubts regarding the question Which is a benefit of using a Lightbox ad…do leave us a comment below.

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