Which Is a Benefit of Using Display Advertising With Google to Build Brand Awareness?

Which is a benefit of using display advertising with Google to build brand awareness?

  • Accurate forecasts of clicks and impressions
  • Expansive network of diverse sites
  • Higher clickthrough rates (CTR) than on Google Search
  • Consistent performance from day–to–day

Right Answer:

  • Expansive network of diverse sites

Explanation:

https://support.google.com/partners/answer/2740585?hl=en-GB

The Google Display Network can be able to help you to reach your ads to all of the potential customers who are browsing their favorite websites, showing a youtube video to their friends, or even just checking their Gmail account.

The Google Display Network is designed to help you find the right audience, as discussed above. Its targeting options let you strategically show your message to all of the potential customers at the right place and at the right time. Here are some examples of how you can approach targeting:

  • Find new customers or engage your existing customers using audiences.
  • Drive more conversions using the automation.

While the Search Network can reach people when they’re already searching for specific good or services, the Display Network can help you capture someone’s attention earlier in the buying cycle. You can put your display ads in front of people before they even start searching for what you offer, which can be key for your overall advertising strategy.

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