Which Manual Bidding Strategy Can You Use to Increase Your Reach?

Which manual bidding strategy can you use to increase your reach?

  • Cost-per-click
  • Cost–per–day (CPD)
  • Cost-per-thousand-viewable impressions
  • Cost-per-engagement

Right Answer:

  • Cost-per-thousand-viewable impressions



If you’d like to pay only for ad impressions measured as viewable, you can with viewable CPM (cost-per-thousand impressions). Your Ads are counted as viewable only when 50 percent of your ad shows on screen for 1 second or longer for Display ads, or plays continuously for 2 seconds or longer for video ads.

You can select viewable CPM or vCPM as the bid strategy when you choose CPM bidding for your “Display Network only” campaign. There are many benefits if you use Viewable CPM bidding strategy which is shown below.

  • Pay only for impressions measured as viewable.
  • Your bids are optimized to favor ad slots that are more likely to become viewable.

If you’re interested in manually setting bids for viewable impressions, rather than clicks, this bidding strategy can help you achieve this goal better than other kinds of bid strategies.

If you have any queries regarding the question Which manual bidding strategy can you use to increase your reach…do leave us a comment below.

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