Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Display Network?
- Clickthrough rate (CTR)
You will gain access to a handy set of reports about your conversions, once you’ve set up the conversion tracking. Conversions in the sense, those important actions of your customers taken on your website, such as any purchase or email sign up.
- An automated bid strategy which sets bids to help you to get as many conversions as possible at the Target cost per acquisition (CPA) you set.
- If your main advertising goal is to get conversions such as sales, clicks, signups or downloads then the target CPA bidding can help you to get more conversions for your budget automatically.
Based on your campaign’s history of conversions, the target CPA bidding automatically finds the optimal cost-per-click (CPC) bid for your ad each time its eligible to appear. It generally sets higher CPC bids for more valuable clicks and lower CPC bids for less valuable clicks always.
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