Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Display Network?
- Affinity audiences
Remarketing is a way to connect with people who are previously engaged with your website or your app. It allows you to positions your ads in front of those audiences as they browse through Google, other websites thus helping you to increase your brand awareness or remind those audiences to make a purchase.
There are many benefits with the remarketing which promotes Brand Awareness to the people who visit your websites. Remarketing can be a strategic component if you are looking to drive sales activity, increase registrations, or promote your brand etc. Below are the few benefits of using the remarketing.
- Prompt reach/ Well-timed targeting
- Focused Advertising
- Large Scale reach
- Efficient Pricing
- Easy Ad creation
- Campaign Statistics
You’ll have reports of how your campaigns are performing, where your ads are showing, and what price you’re paying.
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