Which Targeting Option Allows You to Re-Engage with People Who Visited Your Site by Serving Them Ads Containing the Products They Viewed on Their Visit?

Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?

  • Topic targeting
  • In-market audiences
  • Dynamic remarketing
  • Similar audiences

Right Answer:

  • Dynamic remarketing

Explanation:

https://support.google.com/google-ads/answer/3124536?hl=en

The dynamic remarketing event snippet collects data, such as the IDs of the products or services that people viewed on your website. Also, you can know the types of pages viewed such as shopping cart pages, and the total value of items etc. Google Adwords use this data to show the Customised ads to the page visitors.

You should keep in mind that a remarketing list needs a minimum number of visitors in order if you want to show your dynamic ads for those people who visited your website. That your website should have a minimum number of visitors for the Remarketing list.

There are more reasons for you to use the Dynamic Remarketing which are mentioned below.

  • Ads that scale with your products or services
  • Simple, yet powerful feeds
  • High-performance layouts
  • Real-time bid optimization

Generally, Remarketing shows you the list of the people who have previously visited your website or used your mobile app. This Dynamic remarketing takes you a little a further, by letting you show the previous visitors ads that contain products they viewed in your site. It will help you build leads and sales by bringing your previous visitors back to your site and make them complete what they have started.

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