Why Is It Beneficial to Include a Text Ad in The Same Ad Group as An Image Ad when Advertising on The Display Network?

Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Display Network?

  • It ensures one of the ad formats will win the auction and show on a publisher site
  • Text ads don’t perform as well on the Display Network
  • Image ads don’t perform as well on the Display Network
  • It ensures maximum coverage because some publishers don’t accept all ad formats

Right Answer:

  • It ensures maximum coverage because some publishers don’t accept all ad formats

Explanation:

https://support.google.com/adsense/answer/9739?hl=en

Display ads are nothing but graphics ads which are offered in several formats by the Google Ads. These ads compete in the same auction for your ad placement that text ad does. But the display ads are only displayed on the content pages, not on AdSense for search result pages. Some of the supported ad formats for Display ads are shown below in a list.

  • leaderboard (728×90)
  • banner (468×60)
  • half banner (234×60)
  • button (125×125)
  • skyscraper (120×600)
  • portrait (300×1050)
  • mobile banner (320×50)
  • large leaderboard (970×90)
  • billboard (970×250)

Google Ads won’t give any guarantee that you will earn more by showing display ads. By choosing display ads in addition to the text Ads you can be able to help ensure that you’ll have all available advertisers bidding to appear on your site. Google Display Ads are now limited to 150 KB of file size and should have a less load time for most of the sites.

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