Why Is It Recommended to Separate Display Network Campaigns from Search Network Campaigns?

Why is it recommended to separate Display Network campaigns from Search Network campaigns?

  • Separate campaigns allow for more accurate location targeting
  • Higher bids are required to be successful on the Display Network
  • Lower clickthrough rates (CTRs) on the Display Network can negatively affect Quality Score
  • Different campaign settings may be more effective on different networks

Right Answer:

  • Different campaign settings may be more effective on different networks

Explanation:

https://support.google.com/adwords/answer/2472725

When it comes to advertising online, Google Network is probably the most preferred option available on the whole list. With everything else aside, the best part about getting your promotions done with the help of Google Network is that you can actually get hold of a whole of people as the potential audience. The number of people who use Google is staggering.

There are two types of advertisement network which broadly classify the Google Network namely:

  • Search Network
  • Display Network

Now when it comes to either of these types of advertisement deliveries, it is a bit different compared to one another. Search Networks purely focus on the text advertisements and ones where display opt-in is considered. However, almost all of the other type of advertisements are delivered on the Display Network.

Both have different parameters to take care of. Thus, it is understandable to separate both the networks.

If you have any queries regarding the question Why Is It Recommended to Separate Display Network Campaigns…do leave us a comment below.

Leave a Reply

Your email address will not be published. Required fields are marked *

*