You Are Interested in Understanding How Campaigns Are Driving Traffic to Your Site. What Metric Would You Look at To See how Often People Who See Your Ad End up Clicking It?

You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?

  • Cost-per-click
  • Conversion
  • Clickthrough rate
  • Cost-per-acquisition

Right Answer:

  • Clickthrough rate


Click through rate (CTR) is the number of the clicks received by your ad divided by the number of times your ad is shown to the visitor i.e., CTR = Clicks/ Impressions. For example, you have 5 clicks and 100 impressions, then your CTR would be 5%. Simply it is a ratio showing how much people are clicking on your ad often.

  • Clickthrough rate (CTR) can be used to gauge how well your keywords and ads are performing.
  • You can see all the CTRs of your ads and keywords listed in your account.
  • If you get more CTR or higher CTR, then it is a good indication that users find your ad helpful and relevant.

Note that a good CTR is relative to what you’re advertising and on which networks. You can use CTR to gauge which ads and keywords are successful for you and which are needed to be improved. The more your keywords and ads relate to each other and to your business, the more likely a user is to click on your ad after searching on your keyword phrase.

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