You Are Leading a Brand Awareness Campaign for A Car Company, and You’d Like to Create Buzz for Your New Model. Which Metrics Do You Need to Look at In Your Reports?

You Are Leading a Brand Awareness Campaign for A Car Company, and You’d Like to Create Buzz for Your New Model. Which Metrics Do You Need to Look at In Your Reports?

  • Conversion delay and cost-per-acquisition
  • Clickthrough rate and cost-per-click
  • Impressions and conversions
  • Impressions, reach, frequency

Right Answer:

  • Impressions, reach, frequency

Explanation:

Impression share is nothing but the percentage of impressions received by an ad over the amount of the impressions it could have actually received during its course.

When it comes to high level, the Impression share is more important as it clears the path of areas of opportunity for your ad to be served to more users.

Whenever you are looking at an impression share, it has to be looked at three various levels as different types of impression share is calculated on basis of their respective network.

Those levels are

  • Campaign
  • Ad Group
  • Keyword

where at each level, the metrics are pulled up by navigating columns and modifying the columns to include the Impression Share metric.

There are certain KPIs or Key Performance Indicators which are used to analyze the or measure the impression share. There are namely Average Position, Quality Score, Targeting etc. One can maximize their Impression share by using the one-off bid adjustments or Ad Testing or just by targeting the audience.

Do you got doubts regarding this question You Are Leading a Brand Awareness Campaign for A Car Company…then do let us know by leaving a comment in here.

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