Your Budget Is $500 a Month, Your Goal Is to Drive Visits to Your Site, and Your Average Sale Price Is Around $10. Which Bidding Strategy Is Best for You?

Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you?

  • Focus on clicks
  • Focus on impressions
  • Focus on conversions
  • Focus on engagement

Right Answer:

  • Focus on clicks

Explanation:

As the question expresses, the goal is to predominantly drive traffic to the website with a bunch of sales or purchases here and there. There are a lot of ways to garner on the goal in this case. No matter what, the advertiser has to go ahead with spending a considerable amount of money behind the advertisements in order to lead the advertisement campaign ahead.

The most basic expenses when it comes to advertisements, as far as the question is concerned, is as follows:

  • Focus on clicks
  • Focus on impressions
  • Focus on conversions
  • Focus on engagement

As you can see, there are different options which are given above. It is understandable that expenses vary differently when it comes to the main objective of what you want to do. Focusing more on clicks will yield a lot of visitors to the website. The money that is being spent purely for the clicks will let the advertisements to pop up on various screens.

Instead, having the money focused on other parts of the spectrum might not necessarily give the best results possible. In that case, the money will get wasted, literally.

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