Your Client Christina Wants to Drive Traffic to Her Site. She Has Return–on–investment Goals and Is Already Using Google Ads Conversion Tracking. Which Bidding Strategy Would You Recommend?

Your client Christina wants to drive traffic to her site. She has return–on–investment goals and is already using Google Ads conversion tracking. Which bidding strategy would you recommend?

  • Cost–per–view (CPV)
  • Cost–per–day (CPD)
  • Viewable cost–per–thousand impressions (vCPM)
  • Target return on ad spend (ROAS)

Right Answer:

  • Target return on ad spend (ROAS)


Target return-on-ads-spend (ROAS) strategy is a Google ADS Smart bidding strategy which can help you give more conversion value or revenue for the Target ROAS you set for your ad spend. This Target ROAS bidding strategy is either available as a Standard Strategy for a single campaign or a Portfolio strategy across the multiple campaigns.

  • You should have at least 15 conversions in the past 30 days if you are interested in using the Target ROAS Bidding strategy.
  • It will be a lot helpful if your campaigns have received a similar rate of conversions for the past few days.
  • Your Target ROAS is the average value of the Conversion you would like to get for each dollar you spend on the ad.

If you don’t know what type of Bid strategy is right for you, then first get to know about the Automated Bidding. If you have more Shopping campaigns then get to know about the Automated bidding for shopping campaigns.

At first, you are required to set values for the conversions you are tracking before you apply for the Target ROAS strategy for yous hopping campaigns.

If you have any queries regarding the question Your Client Christina Wants to Drive Traffic to Her Site…do leave us a comment in here.

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