Your Client Has a Mexican Restaurant and Wants to Increase Brand Awareness in The Local Community. What Type of Ad Would You Create to Help Reach Your Client’s Goal?

Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client’s goal?

  • A text ad with keywords describing the most popular menu items, like “fish tacos,” on the Search Network
  • An interactive Lightbox display ad on the Display Network that’s focused on the restaurant’s most popular menu items
  • A text ad with a call extension on the Search Network
  • An image ad featuring a drawing of the restaurant on the Display Network

Right Answer:

  • An interactive Lightbox display ad on the Display Network that’s focused on the restaurant’s most popular menu items

Explanation:

https://support.google.com/google-ads/answer/6379520?hl=en

With the help of the Lightbox ads, you can reach, captivate and delight your potential customers. The ads respond when people click, tap or hover or get engaged with the Lightbox ads. These ads may expand to fill the screen, display videos or allow people to tap through a set of images, by eventually landing on your website.

The benefits of Lightbox ads is that they can automatically adapt to fit spaces in the Google Display Network (GDN). Here are some of the further benefits of using the Lightbox ads in your ad campaign for your business in the Google Ads.

  • You can target your potential customers using different types of the Display Network targeting methods available in Google Ads and get connected to the right customers.
  • In addition to the above, you only required to pay only when the customers engage with your ad.
  • You can captivate your audiences by using online resources such as video or catalogs.
  • You can actually create compelling ads that people can explore i.e., you can create an ad which can expand to create a full canvas.

If you have any doubts regarding the question Your Client Has a Mexican Restaurant and Wants to Increase Brand Awareness…do leave us a comment in here.

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