Your Client Who Sells Sports Shoes Might Choose to Target a Custom Affinity Audience if He Wants To:

Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:

  • increase brand awareness
  • sell high–end running shoes to competitive marathon runners
  • reach shoppers who are ready to buy right away
  • reach men, women, and children of all ages who need any kind of athletic shoes

Right Answer:

  • sell high–end running shoes to competitive marathon runners

Explanation:

Affinity audience is not a new one as this is being used by Facebook, Amazon and also Google for a while and have already seen huge success. With the Custom Affinity audiences, you can determine your targeted affinity audience based on specific URLs and categories on the Google Display Network.

Custom Affinity Audience is defined as giving freedom to advertisers to select their targeted audience across the web, on any screen.

By taking some factors in account such as their recent searches on their browser, their ongoing interests you can reach the right customers for your product ads.

If you want to set-up the Custom Affinity Audience you must follow the below path.

  • Sign in to your Google Ads account.
  • Go to the “Display” tab in your account.
  • Click on the “Targeting” option and then on “Interests & Marketing“.
  • In the drop-down list, you will find the “Custom Affinity Audiences” option.

Once you get to select your own preferred group of audiences, you can add custom affinity audiences by using the free form of interests which are entered as keywords and/or using URLs as a proxy for internet bundles.

Do you got doubts regarding this question Your Client Who Sells Sports Shoes Might Choose to Target…then do let us know by leaving a comment below.

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