You’re Running a Campaign for A Shoe Company and Notice that The Sales Trends Show Many Customers Are Adding Shoes to Their Shopping Cart, but Not Buying Them. how Can You Bring Those Customers Back to Actually Buy the Shoes?

You’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them. How can you bring those customers back to actually buy the shoes?

  • Launch a new marketing video
  • Launch a new search campaign
  • Create a remarketing list segment for shopping cart abandoners
  • Send an email blast to all of your newsletter subscribers

Right Answer:

  • Create a remarketing list segment for shopping cart abandoners

Explanation:

https://support.google.com/adwords/answer/2472738

A Remarketing list is a collection of your website visitors or mobile app users who are gathered by the snippets of code added to your site or mobile app. You set rules for when visitors or app users must be added to list when you create a list. You also specify the membership duration for all of those visitors and app users.

You can even decide on how long you want your visitors to stay on that list. Once you are done creating the Remarketing lists, you have to add them to the campaign’s ad group targeting so that you can show your ads to visitors or users on your list.

The requirement to serve your remarketing list ads varies based on the target network.

  • Google Display Network must have a minimum of 100 active visitors or users within the last 30 days
  • Google Search Network must have a minimum of 1,000 active visitors or users within the last 30 days
  • YouTube must have a minimum of 1,000 active visitors or users within the last 30 days
  • Gmail must have a minimum of 1,000 active visitors or users within the last 30 days

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