You’re Setting up A Dynamic Remarketing Campaign for Your Client Who Sells Educational Products. Which Best Practice Should You Follow?

You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?

  • Implement the remarketing tag after the body tag
  • Include “textbooks” and “study guides” as keywords
  • Use a custom feed
  • Use the “Education” business type

Right Answer:

  • Use the “Education” business type

Explanation:

https://support.google.com/adwords/answer/6175956

When you decide to run a Display Network campaign, it is common for all to feel overwhelmed by the number of options and features which are available to be chosen. So, you better choose a Marketing objective, which will ease your decision making by guiding you to specific features designed to work best for a particular goal.

Think of these Marketing objectives as guideposts which help you to create your campaign efficiently and effectively. In general, there are three types of marketing objectives as follows.

  • Build Awareness
  • Drive Action
  • Influence Consideration

To get started, select your marketing objective for your Display Network Campaign you are building and then decide on selecting two or more sub-options.

For example, you might identify the objective “Drive action” and then select “Call your business.” As you set up your campaign, you’ll see features like call extensions that are suited to this objective.

If you have any doubts regarding the question You’re setting up a dynamic remarketing campaign for your client who sells educational products…do leave us a comment below.

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