You’ve Just Opened Your New Bakery Shop in Paris, and Would Like to Have More Customers in Your Shop. Which Bid Strategy Do You Need to Select when Setting up Your Campaign to Get the Required Results?

You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select when setting up your campaign to get the required results?

  • Enhanced cost-per-click (ECPC)
  • Viewable cost-per-thousand impressions (vCPM)
  • Cost-per-enagement (CPE)
  • Cost-per-view (CPV)

Right Answer:

  • Viewable cost-per-thousand impressions (vCPM)

Explanation:

https://support.google.com/adwords/answer/2472725

There are several bidding strategies which are offered by the Google Ads. Those Bid strategies are tailored to different types of campaigns. You can determine the efficient bidding strategy by depending on which networks your campaign is targeting, and also whether you want to focus on getting clicks, impressions, or views etc.

Also, consider your goals in selecting your bidding strategy. As we already discussed that each bidding strategy is suited for different kinds of campaigns and advertising goals. You are advised to consider four types of basic goals along with your current running campaigns, they are:

  • If you want customers to take direct action on your site, and you’re using conversion tracking, then it may be best to focus on conversions. Smart Bidding lets you do that.
  • If you want to generate traffic to your website, focusing on clicks could be ideal for you. Cost-per-click (CPC) bidding may be right for your campaign.
  • If you run video ads and want to increase views or interactions with your ads, you can use cost-per-view (CPV) or CPM or cost-per-thousand (CPM) bidding.
  • If you run video ads and your goal is to increase product or brand consideration you can use cost-per-view (CPV).

Do you got queries regarding this question You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop…then do let us know by leaving a comment below.

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