A Client Is Asking You Why He Should Evaluate the Number of Clicks on His Search Ads Relative to The Number of Impressions Received. What Should You Tell Him?

A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?

  • He can better understand what happens after potential customers click his ads
  • He can get an idea of how many people who’ve seen his ads actually became customers
  • He can better understand whether potential customers find his ads appealing
  • He can get an idea of how many people double clicked his ads

Right Answer:

  • He can better understand whether potential customers find his ads appealing

Explanation:

https://support.google.com/google-ads/answer/6320?hl=en

People need to make sure their ad campaigns are performing up to the rate by checking the statistics consistently. It is for the sole purpose of understanding how the ads are and whether those are working or not.

Any Ad Campaign needs to be inspected completely for whatever the statistics are, behind the scenes. Ad campaigns are pretty much the only way to market the products or services for few people, who haven’t yet grown into a market of their own. They do the same in order to advertise or promote their thing among the consumers.

In order to go ahead with the plan, these are the ways in which you can do the same, in general:

  • Ad Performance
  • Keyword Performance
  • Track statistics based on your campaign goal
  • Track statistics for mobile ads on high-end devices

As you can see, these are the fundamental ways you can have a clutch on whatever you are doing with your Ad campaign. Most notably, the Ad Stats that you need to take care of are of keywords and the campaign goals.

In case if you have anything to write on the question A client is asking you why he should evaluate the number of clicks…, do leave a comment below.

Leave a Reply

Your email address will not be published. Required fields are marked *

*