A Furniture Store Owner Is Creating Her First Google Ads Campaign. What’s the Best Way to Group Her Products?

A furniture store owner is creating her first Google Ads campaign. What’s the best way to group her products?

  • Group them in a single ad group
  • Create a new campaign for every bed she sells in her store
  • Separate them in ad groups with themes like sofa beds, king-size beds, and queen-size beds
  • Separate them in ad groups based on what she thinks will sell best on the Search vs. the Display Network

Right Answer:

  • Separate them in ad groups with themes like sofa beds, king-size beds, and queen-size beds

Explanation:

https://support.google.com/google-ads/answer/2375404?hl=en

An Ad group contains one or more ads which are targeted a shared set of keywords. You have to set a bid, which is likely to be used when an ad group’s keyword trigger an ad to appear.

  • This bidding is called as Cost-per-Click (CPC) bid. You can also set separate bids for individual keywords in an Ad Group.
  • You can use your ad groups to organize all of your ads by a common theme, such as types of products or services you wanted to advertise.

Many advertisers find this helpful to base their ad groups on categories which usually appear on the website. Following are the keywords list in an ad group which tells them to shows those ads for these products only on websites.

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