A New Client Wants to Promote His 3 Indian Restaurants, in Different Areas of London, to People Searching for Places to Eat. how Might You Organize His Account?

A new client wants to promote his 3 Indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account?

  • Create 1 campaign with an ad group for each restaurant location
  • Create 1 campaign with an ad group for all restaurant locations
  • Create 1 campaign with an ad group for each menu item
  • Create several campaigns with 2 ad groups each: dine-in and takeout

Right Answer:

  • Create 1 campaign with an ad group for each restaurant location

Explanation:

https://support.google.com/google-ads/answer/6298?hl=en

An Ad Group contains a collection of one or more ads. The special feature of these ads in the respective ad groups is that it targets a shared set of keywords only.

Ad groups are almost a mandatory and essential part of any Ad campaign from any possible seller. Usually, people take help of Ad groups to organise their ads based on one common theme.

You set a bid, or price, to be used when an ad group’s keywords trigger an ad to surface. This is called a cost-per-click (CPC)bid. You can also fix charges for specific keywords in the ad group. Use ad groups to arrange your ads by a common theme, such as the types of products or services you need to promote.

For example, if your Ad group is beverages, then the keywords clubbed in that Ad Group are as follows:

  • Soda
  • Coffee
  • Iced Coffee
  • Iced Tea
  • Water
  • Pineapple Juice etc.

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