An Advertiser Implements Target Cost-Per-Acquisition (CPA) Bidding and Notices that The Campaigns Are Receiving Fewer Conversions. What Could Help Increase the Number of Conversions?

An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. What could help increase the number of conversions?

  • Specify the bid amount for each individual campaign
  • Increase the target CPA bid
  • Try a different automated bid strategy
  • Set the campaign budget to a 30-day cycle

Right Answer:

  • Increase the target CPA bid

Explanation:

https://support.google.com/google-ads/answer/2470113

If you want to edit a bid you can do that either for an entire ad group or for individual keywords. One should edit their bids based on the campaign performance as well as the return of investment (ROI) you generate through your ad campaigns. If you want to edit a single default bid for an ad group, follow the below steps.

  • Sign in to your Google Ads Account.
  • Click on the “Campaigns” option.
  • Select the campaign you want to edit.
  • Click on the “Ad Groups” option.
  • Select the appropriate ad group from the list.
  • Click on the Pencil Icon in the “Default Max CPC” bid column.
  • Enter a new amount and then click “Save”.

But editing your bids cannot be done if you are using an automated bidding strategy other than your enhanced CPC. Also, you can edit your bid for multiple ad groups by following the below step-to-step guide.

  • Sign in to your Google Ads account.
  • Click on the “Campaigns” button.
  • Then click on the “Ad groups”.
  • Select the specific ad groups you wish to edit.
  • Click on the “Edit”.

You can choose to change your bid strategy, tracking templates, or custom parameters.

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