An Advertiser Makes Edits to An Ad and Notices that Its Position Is Lower than That of The Previous Version. What’s the Most Likely Cause?

An advertiser makes edits to an ad and notices that its position is lower than that of the previous version. What’s the most likely cause?

  • The edited ad has a lower conversion rate
  • The edited ad is less relevant to the keywords in the ad group
  • The advertiser’s budget has been depleted
  • The advertiser’s landing page is down for maintenance

Right Answer:

  • The edited ad is less relevant to the keywords in the ad group

Explanation:

https://support.google.com/partners/answer/6300?hl=en

Ad Position is defined as the crude position at which your ad is displayed. The ads from your ad campaign will have an Ad position on both types of networks available namely:

  • Search Network
  • Display Network

The position 1 is the highest position of an ad that will be showcased on the page of the concerned website. Having your ad in the top position is considered to be the best spot possible, with a lot of views.

However, it doesn’t mean that your ad will get displayed on top of the search results on Search Networks always. Once the Search results are done, your ad will be the first one to appear on the Network.

You can put your ad on the top spot by doing deeper research and implementing much better keywords. In this way, an advertiser with a hefty investment can also be trumped as far as ad positions are concerned.

If you want to add anything to the question An advertiser makes edits to an ad and notices that its position…, feel free to drop a comment below.

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