An Advertiser Targeting only France Determines that Clicks Have Been Received from People in Switzerland. Why Might This Happen?

An advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen?

  • Swiss people are searching on Google for information about Switzerland
  • French people visiting Switzerland are searching on Google for information about Switzerland
  • People located in Switzerland are searching using France-related words, like “hotels in Paris”
  • People located in France are using Swiss-related words like “hotels in Switzerland”

Right Answer:

  • People located in Switzerland are searching using France-related words, like “hotels in Paris”

Explanation:

https://support.google.com/google-ads/answer/1722043?hl=en

As we all know, Targeting is a phenomenon that is carried out by advertisers when they want to show their advertisements to only a limited number of people. Now, filtering out a huge chunk of people from the available sample space is not a great idea, however, with the help of targeting, only the people who are interested in the said products or services will get the advertisements.

There are different types of Targeting. Those are:

  • Location Targeting
  • Language Targeting
  • Device Targeting
  • Demographic Targeting etc.

Now when it comes to location targeting, as the question suggests, the search queries might come from any part of the world but it would only be concentrated on the location this is in the scheme of things. Thus, there are a bunch of queries from Switzerland having France-based words. It certainly means that the specific people have plans that have something to do with France.

If you have any doubts regarding the question An advertiser targeting only France determines that clicks have been received…do leave us a comment in here.

Leave a Reply

Your email address will not be published. Required fields are marked *

*