An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is US$0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period?
You can set your bids in many different ways in your ad campaign. But this can be allowed only if you are advertising on the Google Display Network. Google Ads will use your bids in the ad auction to give you the most value you can get from your ads. It will always try to provide you with more traffic for your ads so that you can get more reach and more traffic for your business.
- When your ads are eligible to show to the users, Google Ads checks that if you would like to use custom bids or the default bids and if you want to have any type of bid adjustments.
- If you don’t have any custom bid when your ad appears in placement, then Google Ads proceeds with your ad group default bid.
To gain more control over your ad i.e, where and when to show our ad, then you can set your bid adjustments at the ad campaign and ad group level. This can happen with the Bid adjustments option in your ad campaign. Also, you can gain more control by increasing the bid amount accordingly.
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