Heather Has a Mobile App She Wants People to Keep Using Once They’ve Downloaded It. how Can She Make It More Engaging?

Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging?

  • Use the bid strategy “Maximize engagement”
  • Add some large, memory-intensive graphics
  • Customize the app for each format (phone, tablet, computer)
  • Set up custom deep links

Right Answer:

  • Set up custom deep links



As the question expresses, a mobile app is the quickest way you can reach the audience in today’s day and age. The accessibility and compactness of a mobile phones beat every other medium that is currently up and running in the field of online advertising. Having said that, there are a bunch of other mediums which are helpful as well.

The most used devices to communicate online are as follows:

  • Desktops
  • Tablets
  • Mobiles etc.

An app or application is the closest way you can interact with your viewers who come from the mobile phone background. However, it is unsure that they will stay back in your mobile phone app and not leave it after having a look at it. In order to make them spend more time online, you need to add custom deep links. Deep links are the specific points in your app which will lead the viewers to completely different things inside your app.

If everything is on the open in your app, it won’t take a long time for the viewers since they will end up skimming and will leave the app very soon.

If you have any doubts regarding the question Heather has a mobile app she wants people to keep using once they’ve downloaded it…do leave us a comment in here.

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