High Quality Ratings for An Ad Can:

High-quality ratings for an ad can:

  • be achieved with an increase in bid
  • increase its average cost-per-click (Avg. CPC) bid
  • increase how often people click on it
  • improve its position

Right Answer:

  • improve its position


Advertisements are the pillars of promotion when it comes to a product or service. Be it online or offline, advertisements have been leading the way to put new or old stuff in front of a given mass of people through various mediums.

Coming to the online type of advertisements, there is a heavy competition which isn’t just dictated by the amount of money invested behind it.

The quality of an advertisement can be estimated with the help of these parameters:

  • Bidding Rate
  • Average cost per click Bid
  • Times the advertisement has been clicked

There are a few small factors along with these that determine the quality of the advertisement. The quality score of the advertisement decides how long it is going to last in the online marketplace.

A highly rated advertisement without a lot of external factors involved is one of the best things to happen to the ecosystem. A well-designed advertisement calls for a greater reception as well as simultaneously making sure the competitors are increasing their output as well.

For more information: https://support.google.com/google-ads/answer/2454010

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