How Might You Explain to An Account Manager Why She Should Identify How Much a Conversion Costs when Setting up Conversion Tracking for A Client’s Search Network Campaign?

How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client’s Search Network campaign?

  • Cost-per-conversion data can indicate whether her profit will increase
  • Knowing the cost-per-conversion can help her better optimize the campaign’s keywords
  • Knowing the cost-per-conversion can help her better optimize the campaign’s bids and budgets
  • Cost-per-conversion data can be compared with competitors’ cost-per-conversion data

Right Answer:

  • Knowing the cost-per-conversion can help her better optimize the campaign’s bids and budgets

Explanation:

https://www.wordstream.com/cost-per-action

Cost-per-action is sometimes referred to as Cost-per-acquisition (CPA). It measures how much your business had to pay for a single action. In general, your CPA will be higher than your CPC – Cost-per-click, because some customers will click your ad without any desire as a mistake. That is, if your Quality Score is higher, the lower your costs would be.

  • Tinkering with your CPA becomes a necessity since it might be higher or lower than the Average CPA.
  • Since the Average CPA depends on the outside market and things that Google has no control over, it is understandable to alter your Target CPA at times.

If you have set a low CPA, chances are that you will get a massive decline in Traffic rate after enabling the Conversion Optimizer. Also, it specifically focuses on conversions, hence your traffic will be low since the Conversion Optimizer will direct it to the worthy only.

Do you got queries regarding this question How might you explain to an account manager why she should identify…then do let us know by leaving a comment in here.

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