How Would You Determine the Clickthrough Rate (CTR) for A Client’s Search Ads?

How would you determine the clickthrough rate (CTR) for a client’s search ads?

  • Divide the number of impressions the ad gets by the number of clicks it gets
  • Evaluate the number of clicks the ad accrues per day
  • Divide the number of impressions the ad gets by its average position
  • Divide the number of clicks the ad gets by the number of impressions it gets

Right Answer:

  • Divide the number of clicks the ad gets by the number of impressions it gets

Explanation:

https://support.google.com/google-ads/answer/6320?hl=en

Whenever your ad is shown in any Google Search result page or any other site on the Google Network is called an Impression. That means each and every time your ad appears on Google or Google Network, it will be counted as an Impression.

  • But sometimes only a section of your ad will be shown to the users.
  • For Example in Google Maps, only your business name and Location or your business name and the first line of your ad text will be shown to the Users in your ad.
  • However, when someone searches using Google Instant, an Impression is counted when one of your ads appears in the result page.

This happens in some cases like when a user begins to type and then clicks anywhere on the result page like a search ad, or result or any related search. Those can also be counted as an impression if the user has been displayed your ad in any corner of the page visible to the user. You will see sometimes the abbreviation “Impr” in your showing which will be showing the number of impressions of your ad.

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