How Would You Explain the Importance of Ad Impressions to A Client Who’s Concerned that Her Search Network Campaign Is Generating Impressions but No Clicks?

How would you explain the importance of ad impressions to a client who’s concerned that her Search Network campaign is generating impressions but no clicks?

  • They can help her calculate how often someone clicked on her ad and then converted
  • They can give her an idea of how often her ad is shown to potential customers
  • They can give her an idea of how often someone clicked on her ad
  • They can help her evaluate how engaging her ad is to potential customers

Right Answer:

  • They can give her an idea of how often her ad is shown to potential customers

Explanation:

https://instapage.com/blog/google-adwords-impressions

Google Ads Impression Share is an underutilized metric which can be used to its full potential can actually be a lot more of an asset during the performance of your business. Impression share is nothing but the percentage of impressions that an ad can receive over the number of impressions that you could have actually received.

High Impression Share is more important as it serves your ad to more users by claiming all of the opportunities in its course. Impression Share can be viewed as a note, Search and Display Impression Share which is calculated based on their respective networks. One should know how to measure Impression Share during an auction or bidding. The following KPIs are required to measure the optimum Impression Share.

  • Average Position
  • Quality Score
  • Targeting

This Impression share also determines in which areas you need to improve to make your business or the ad eligible to receive a number of impressions which is why this is said to be the valuable metric in Google Ads. For you to increase the impression share one should follow the routes which are shown below.

  • Use the One-off bid adjustments or Automated Bid Adjustments.
  • Conduct and analyze the Ad testing to your campaign.
  • Know the audience you need to target your ad to.

If you have any doubts regarding the question How would you explain the importance of ad impressions…do leave us a comment below.

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