If an Advertiser Has the Same Keyword in 2 Different Ad Groups, the One Entered in A Given Auction Will Have The:

If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the:

  • highest cost-per-acquisition (CPA) bid
  • highest maximum cost-per-click (max. CPC) bid
  • lowest maximum CPC bid
  • highest Ad Rank

Right Answer:

  • highest Ad Rank

Explanation:

As Position is nothing but the order of your ad in the auction results when it is compared to the other ads. For example, if your ad position is “1” then your ad will be the first one shown with no other ads ahead of it. And similarly, ad position “2” means yours will be the second ad is shown and so on.

One should also note that Ad position is not about the position of your ad in the organic search results. In general, Google Ads will calculate the Ad Rank for every ad in the auction and the ad with the highest rank will obviously get the top position on top and the ad with second highest ad rank will get the position after the first ad.

So, as always ad rank will determine if your ad is going to decide whether your ads are eligible to show at all or not.

If you want to get to improve your Ad Rank, then you should consider improving the following factors.

  • Your ad’s expected Click Through Rate (CTR).
  • Your Ad’s relevance to the search terms and keywords.
  • The quality of your landing page, where the page should be easy to navigate through it.

For more information, you can check out here: https://support.google.com/google-ads/answer/1722122?hl=en

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