If You Want to Prioritize Downloads of Your Mobile App Instead of Visits to Your Mobile Site, You Should:

If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should:

  • include the word “install” in the ad text
  • add a call extension
  • create a Universal App campaign
  • add a sitelink extension

Right Answer:

  • create a Universal App campaign

Explanation:

If you intend to make your app to get into hands of more paying users, Universal App Campaign streamline process will be a perfect method for you. This method will make it easy for you to promote your apps across Google’s Largest Properties Including Google Search, YouTube, Google Play Store, and the Google Display Network. Adding a few lines of text and some bid assets will help the users to find you.

  • You don’t need to design Individual ads for this Universal App Campaign like you usually do in the Google Ads Campaign.
  • Instead of using individual ads, you have to use your ad text ideas and assets from your App’s store listing to design different formats of ads for all types of networks.
  • You just need to send some text, a starting bid and budget and also let the Google Ads know the languages and locations for your ads.

Google Ads also automates the Targeting and bidding for your ad campaign. Further, you can optimize your campaign targeting to focus on finding the most valuable users based on the actions you most care about such as in-app conversions.

Do you got queries regarding this question If you want to prioritize downloads of your mobile app instead of visits to your mobile site…then do let us know by leaving a comment below.

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