Jonathan, Who Has a Bay Area Sailing Excursion Business, Notices that His Text Ads Show Below a Competitor’s in Search Results when People Enter Keywords Like “sailing Excursions on San Francisco Bay.” Which Automated Bid Strategy Could Help Him Attain the Top Position?

Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.” Which automated bid strategy could help him attain the top position?

  • Enhanced cost-per-click (ECPC)
  • Target outranking share
  • Target return on ad spend (ROAS)
  • Maximize clicks

Right Answer:

  • Target outranking share


Target outranking share is outright screaming in our face what it literally means. Basically, target outranking share is a portfolio bid strategy which will help you outrank the ads from a different advertiser. It has to be kept in the mind that target outranking works only halfway through.

The Ad Auction and the Quality Score of your Ad still hold a lot of power in determining the position where your Ad is going to be shown. The position of your Ad is obviously important since you need to make sure that you are visible to the maximum number of people. However, so do the other Advertisers who are your competitors.

In order to trounce them, you need to tweak in your bids accordingly and have keywords as relevant as possible. A bit of help from the viewer itself and a bit of push from Google will land you with great possibilities. In order to do the same, you will have to take care of these settings:

  • Domain Name to Outrank
  • Target to Outrank
  • Maximum Bid Limit
  • Bid Automation
  • Low-Quality Keywords

Do you got doubts regarding this question Jonathan, who has a Bay Area sailing excursion business…then do let us know by leaving a comment below.

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