Maria Would Like to Target People Who’ve Already Browsed Her Online Clothing Boutique by Offering Them a 10% Discount on Their First Purchase. What Tool Should She Use to Reach These People on The Search Network?

Maria would like to target people who’ve already browsed her online clothing boutique by offering them a 10% discount on their first purchase. What tool should she use to reach these people on the Search Network?

  • Flexible bidding
  • Dynamic search ads
  • Remarketing lists for search ads
  • Retargeting lists for text ads

Right Answer:

  • Remarketing lists for search ads


Remarketing is a determinant to blend in with people who have beforehand connected with your website or mobile app. It empowers you to orderly systematize your ads in front of these readers as they examine Google or its related websites, thus sustaining you to raise your brand awareness or suggest those audiences to make a purchase.

These are the benefits of remarketing for an advertiser:

  • Perfectly Timed targeting: You can showcase your ads to consumers who’ve already related with your trade right when they’re scouring elsewhere and are more willing to make a bargain.
  • Focused advertising: You can build remarketing lists to push for particular circumstances. Like, you may generate a remarketing list aimed at people who appended something to their shopping cart but didn’t execute a purchase.
  • Large-scale reach: You can lead people on your remarketing lists across their devices as they browse over 2 million websites and mobile apps.
  • Effective pricing: You can compose high-performance remarketing campaigns with automated bidding. Real-time bidding determines the perfect bid for the person seeing your ad, helping you procure the ad auction with the effectual possible price.
  • Easy ad creation: Produce text, image, and video ads for free with Ad gallery. Solidify a compelling remarketing campaign with Ad gallery arrangements to scale beautiful ads across all of your products or services.

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