Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet & spicy coconut,” with related keywords like “coconut snacks” in a single ad group?

Nick sells 5 flavours of gourmet popcorn. Why is he bundling ads for his best-selling flavour, “Sweet & spicy coconut,” with related keywords like “coconut snacks” in a single ad group?

  • To make sure “Sweet & spicy coconut” continues to be the bestseller
  • To show ads promoting all the flavours to people searching for “gourmet popcorn”
  • To show ads promoting “Sweet & spicy coconut” to people searching for that flavor
  • It’s most efficient to have a single ad group

Right Answer:

  • To show ads promoting “Sweet & spicy coconut” to people searching for that flavour

Explanation:

Coconut Snacks, considered to be the relevant keyword for “Sweet & Spicy Coconut”. When users are searching for coconut snacks, that means they are actually looking out for fr snack which is made up with the coconut. That is the reason the advertiser are bundled in one single AD group.

When you plan to run any text search ad, Google will always show up the best similar keywords for you. Its always the best option to choose similar keywords, there might be a chance where there is zero advertiser for that particular keyword which results in high CTR with low CPC since there are no advertisers.

  • When a keyword is identical to a search term.
  • The keyword has the highest AD rank.

Here another example for you:

Example

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