Obi Added a Sitelink Extension to Her Text Ad and And Wants It to Show as Often as Possible. What’s the Best Way to Achieve This?

Obi added a sitelink extension to her text ad and wants it to show as often as possible. What’s the best way to achieve this?

  • Lower her maximum cost-per-click (max. CPC)
  • Raise her maximum cost-per-click (max. CPC)
  • Lower her Ad Rank
  • Add a second type of extension

Right Answer:

  • Raise her maximum cost-per-click (max. CPC)

Explanation:

https://support.google.com/google-ads/answer/2470113

An advertiser can edit their bid for an entire ad group or even for individual keywords. This editing is based on how your campaigns perform. Because this might influence the amount of traffic for your ads. Follow the below method if you want to edit the ad group default bid for a single ad group.

  • Sign In to your Adwords account.
  • Click on the “Campaigns” tab.
  • Click on the Campaign name and the ad group which you want to edit.
  • You will see the current bid details.
  • Click the “Edit” link.

After that, you have to enter the type of campaigns you wanted to have for your ad group. If you are using a maximize clicks bid strategy you won’t be able to edit your ad group’s default bid. If your ad campaigns are using manual bidding, then you can be able to set your own max. CPC bid amount.

It will also be used instead of the ad group default bid whenever a certain keyword, placement, or other targeting method triggers your ad.

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