The Majority of Consumers Want Ads Customized to Their:

The majority of consumers want ads customized to their:

  • age group
  • city, zip code, or immediate surroundings
  • country or nationality
  • interests and hobbies

Right Answer:

  • city, zip code, or immediate surroundings

Explanation:

https://support.google.com/google-ads/answer/6072565?hl=en

Ad Customizers help adapt or alter your text-based ads to what someone is searching for. It is ideal to make sure that consumers do not miss out on something they are looking for, simply because of few unknown reasons.

Ad customizers basically depend on the demographic and basic information of both the campaign as well as the consumer. In this case, the ad customizers easily reshape the ads depending on which device the person is using to see the same ad. It also depends on from which part of the world the person is taking the chances of having seen the visual spectacle.

Similarly, time zones and the specific time of seeing the ad also matters since it drives the product or service’s lifespan indirectly when the consumer converts the ad into a purchase or something in that group.

The benefits of Ad Customizers are as follows:

  • Tailored messaging: Ads are hyper-specialized to each search or webpage being viewed.
  • Scalability: Customizers let a single text Ad have hundreds of variations and show the most relevant variables to each potential customer.
  • Reporting: The automatic updates that happen when an ad is triggered don’t reset the ad’s performance data.

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