The Strategic Use of Different Marketing Channels Affects:

The strategic use of different marketing channels affects:

  • online purchase decisions
  • target-customer demographics
  • the average amount of each sale
  • payment methods

Right Answer:

  • online purchase decisions


As the question explains specifically how online purchase decisions are affected by the use of various marketing channels, we will explain how the same is achieved by an advertiser. In order to woo a consumer or a viewer, the advertisers first of all need to be absolutely super specific and perfect with their approach.

Advertisers need to make sure that there is no sort of staleness in the information they are sharing online with the help of various Google Networks. The basic networks segregated into two broad groups are as follows:

  • Search Network
  • Display Network

It is to be clearly understood that, no matter what, an advertiser has to make sure that the particular consumer or viewer is convinced enough to buy the product or service. If not, then there is absolutely no point of doing all sorts of things.

Different marketing channels explain the fact that advertisers work on various platforms to express themselves to the consumers as precisely as possible. In order to do that, they have to take the help of all available channels such as:

  • Text
  • Email
  • Social Media
  • Video etc.

These are pretty much the whole scenario divided into broad groups for better understanding. Thus, reaching the same consumer again and again as appropriately as possible is never going to hurt the advertiser. However, one has to make sure they are not doing it in an irritating way. Trust factor plays a crucial role as well.

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