To Create a Customer Experience That’s Relevant and Useful at Every Touchpoint, a Search Advertiser Should Focus On:

To create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on:

  • addressing consumers’ needs
  • running ads only on mobile devices
  • carrying over the theme of her traditional ad campaign to her online campaign
  • launching a cross-device campaign

Right Answer:

  • addressing consumers’ needs


AdWords (Google AdWords) is an advertising setting by Google for markets aspiring to represent ads on Google and its advertising network. The AdWords program facilitates businesses to set a statement for promotion and only pay when people click the ads. The ad service is largely directed on keywords.

Advertisers that use AdWords can form suitable ads using keywords that people who explore the Web using the Google search engine would use. The keyword, when scrutinized for, triggers your ad to be shown. If your AdWords ad is clicked on, Google search users are then directed to your website, which is also regarded as the landing page.

When choosing keywords for your AdWords campaigns, various parallel options are available. The two main keyword match options include the following:

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