To Optimize a Client’s Campaign to Get the Most out Of Her Mobile Advertising, You Can:

To optimize a client’s campaign to get the most out of her mobile advertising, you can:

  • set a mobile bid adjustment for the campaign based on insights from estimated cross-device conversion and total estimated conversion data
  • edit the campaign’s ad text to include information about how customers can purchase her product on their computers
  • set shorter conversion windows to capture users who convert after researching on multiple devices
  • use the maximize clicks flexible bidding strategy to increase the number of clicks her ads get from users viewing her ads on mobile devices

Right Answer:

  • set a mobile bid adjustment for the campaign based on insights from estimated cross-device conversion and total estimated conversion data

Explanation:

https://support.google.com/partners/answer/2732132?hl=en-GB&visit_id=636768438150014616-2825899694&rd=1

Bid Adjustments can be described as the alteration between your bids for your ads on your ad campaign. These adjustments are heavily specific in nature.

In order to handle the bid adjustments, you need to take into account almost each and every parameter related to the ad campaign very meticulously.

Bid adjustments are a way to show your ads more or less frequently based on quite a lot of factors, especially demographically or by the context of who’s using what type of device to view your ad.

The basic types of bid adjustments that are available to the normal advertiser are as follows:

  • Device
  • Location
  • Ad Scheduling
  • Top content (Advanced)
  • Targeting Methods (Advanced)
  • Remarketing lists for Search ads (Advanced)
  • Interactions (Call Adjustments)

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