True or false: Shopping ads use Merchant Center product data to decide how and where to show ads.
Over the past few years, it has been a natural progression from text ads to shopping ads or shopping campaigns. This is a predictable thing in general. Text ads have been the mojo for the very long time, as far as print media and the recent past of electronic media is concerned.
- However, over the past few years, people have been attention deficit, owing to a lot of personal reasons.
- Hence, flashy, shopping campaigns are working a lot compared to the usual text ads.
The main reason behind text ads not working up to the mark is because those are a bit too bland for the liking of the consumer. Apart from that, there is a minimum to no engagement with the viewer, as compared to a shopping ad campaign which interests the viewer like anything.
With the introduction of campaigns instead, viewers are engaging themselves more since the lucrative deals are good enough to push them to the landing page where they can pick and choose their favourite product non-hesitantly. Hence, if you include the Merchant Center data, that is, the advertiser’s data, it is even more profitable.
Having such information in hand, the viewers will be able to easily pick the best option that looks visually appealing and seems authenticated enough to go ahead with.
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