What Can You Learn from Attribution Reports?

What can you learn from attribution reports?

  • The series of steps customers take after completing a conversion, including information on ads, clicks, and other elements of a campaign
  • The number of conversions the same customer completes after clicking an ad
  • Budget usage for all Search campaigns, including limitations and opportunities for more traffic
  • The series of steps customers take before completing a conversion, including information on ads, clicks, and other elements of a campaign

Right Answer:

  • The series of steps customers take before completing a conversion, including information on ads, clicks, and other elements of a campaign

Explanation:

https://support.google.com/google-ads/answer/6259715

A Customer has to do multiple searches and interact with multiple ads from the same advertiser on the path to conversion. So, Attribution model will let you choose how much credit you get for each click of your conversions. You can attribute the credit either to the customer’s first click, last click or to a combination of multiple clicks which can be done with the help of the attribution models.

These Attribution models can give you a better understanding of how your ads perform and how to optimize across the user’s conversion path. But the attribution modeling is only available for clicks on Search Network and Shopping ads on the Google.com. It is only available for the website, Google Analytics, Phone call and to import conversions actions, not for the app and in-app store conversions.

There are so many benefits to using an Attribution Model as it gives more control over how much credit each ad and keyword gets for your conversions. This will allow you to do the following:

  • You can reach to customers earlier in the purchase cycle.
  • You can use a model which works best for how people search for what you offer.
  • You can also be able to improve your bidding as you can optimize your bids based on your ads performance.

Do you got doubts regarding this question What can you learn from attribution reports…then do let us know by leaving a comment below.

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