What Information Does a Target Cost-Per-Acquisition (CPA) Bid Strategy Need in Order to Find the Optimal Cost-Per-Click (cpc) Bid for An Ad Each Time It’s Eligible to Appear?

What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear?

  • Forecast data
  • Test conversions
  • Historical conversion data
  • Manual bid changes

Right Answer:

  • Historical conversion data



As far as advertisements are concerned, there are several ways with which you can promote your product or service accordingly. These methods are kind of different from each other, however, are quite unique and influential when it comes to delivering the news across the board or the audience.

The different ways to promote your ad is as follows:

  • CPA or Cost per Acquisition
  • CPC or Cost per Clicks
  • CPM or Cost per Mile or thousand impressions

Now, it is understandable that all of these methods won’t give you the same conversion rates when it comes to promotions. CPM is just useful to spread the news about your brand or product. Out of the rest of the two, Cost per Acquisition helps you get the best returns compared to Cost per Click. All of these are connected to the amount of money that you will be spending for the advertisements.

If you have any queries regarding the question What information does a target cost-per-acquisition…do leave us a comment below.

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